Top Buyers and Industries using Promotional Products
Whether you want to increase your brand recognition or generate more leads and sales, promotional products are great branding tools for your business. They are an effective strategy, no matter what industry you are working in. Why effective? Because even with a small, low-cost branded product, you can make a significant difference for your existing and potential customers. The power of a branded pen or backpack lies in generating customer loyalty, so it is a crucial part of the company’s business strategy.
If you are contemplating how to make your business stand out among your competitors, implementing a promotional product strategy can boost your business identity and drive traffic to your website (or store). The main goal of using branded promotional products is to attract more customers and create a better brand appeal. It is not enough to know the statistics and benefits of using promotional products – you have to understand the psychology behind the power of a free product and what are the most effective strategies for specific industries if you want to reach a satisfying number of new leads.
Despite having nearly hundreds of pens at home, people simply love to bring one more home. Especially if they got it as a free promotional gift.
According to the British Promotional Merchandise Association (BPMA), around 32% of companies and professional companies are using promotional merchandise as a tradeshow giveaway. More than 90% of them will buy promotional pens to promote their brand.
Even though we are living in the age dominated by technological wonders, pen and paper are still an effective way of keeping up with plans, writing a diary of putting inspirational messages on mirrors and boards. The power of paper and pen lies in their physical presence. They are more real, which means they are harder to forget, unlike zeros and ones of the digital world
If you run your own business, it’s likely that you know a thing or two about promotional products. Harness their potential and it can pay great dividends for your brand.
Promotional Gifts can help you to make a splash at a trade show, show an important client how much you care or give a valued employee a classy send-off when they leave or retire. Yet, there are many who eschew promotional products or have yet to be convinced of their real value.
If you’re one of these people, maybe you want to direct some of these insane facts about promotional products towards your eyeballs…
Promotional products have a long history
There are many cool and sophisticated promotional products out there today such as USB sticks, MP3 players, wireless chargers and the like. If you can slap a logo on it, it’s fair game as a promotional product.
But promotional products have a long history that extends beyond such friperies. Heck, way past more traditional items like printed mugs, t-shirts and baseball caps too! Indeed, it’s likely that the first recorded promotional products were commemorative buttons dating back to 1789 when George Washington was elected president of the US.
Promotional products stay with their recipients way longer than you’d think!
The skeptical part of our minds might assume that once we give out promotional products their recipients throw them straight into the bin. But research demonstrates that this may not be the case. In fact, our prospects, customers and employees may well keep their branded promotional products around for longer than you’d think. Check out these bonkers stats;
● 8 out of 10 consumers own between 1 and 10 branded promotional products.
● 53% of these people use a promotional once a week or more.
● 60% of recipients keep their promotional products with them for up to two years.
● The average time a consumer will keep a promotional product for is 6.6 months.
● Only 20% of recipients will actually throw unwanted promotional product away.
● In the US alone 31% of consumers own a promotional bag. And get this…
● 63% of consumers will pass along the promotional products that they no longer intend to keep.
Still think they’re disposable? Eh? EHHHH?!?
Promotional products can expose consumers to your brand everywhere they go
The great think about promotional products is their ability to become a part of a prospect’s life. When they pour their morning coffee, look for something to wear to the gym, need to transport a document to big to email or even reach for a cold beverage they can think of you.
If you think that the reach of promotional products extends just to the desk, the office or the laundry basket think again! These products allow you to establish a presence in the kitchen (through branded cookware and glassware), in the bathroom (with branded bathroom products like soaps and shampoos) and even in the bedroom. Hey, don’t smirk!
Get this, a staggering 55% of consumers have at least one promotional item in their bedroom, 74% have at least one in their workspace but believe it or not 91% have at least one in their kitchen.
As you can see, there are lots of places in which you can have a presence and make a strong impression!
Promotional Merchandise makes everything better!
I mean… They won’t be able to salve the feeling of a stubbed toe, restore burn crumpets to their former squishy glory or take away the unique agony of stepping on your kids’ Lego bricks, but they can boost the efficacy of your other marketing endeavours.
In fact, Adding a promotional product into the mix of a multimedia campaign can boost the effectiveness of your other media efforts by up to 44 percent.
In fact, there’s a strong argument that branded materials are more effective than media advertising anyway. Logoed mugs alone make for more effective advertising than radio promotion and even costly TV spots; 57% of people were able to recall the name of an advertiser on a branded mug, as opposed to 32% of radio ads and 28% of TV spots.
Thus, a marketing campaign without promotional products is like a plane with only one wing. It’s not just likely to be ineffective… It’s downright irresponsible!
Promotional gifts are a great look on you!
You may doubt whether your target market values promotional products but it’s highly likely that they do. After all, who doesn’t love getting something for nothing? 53% of the time promotional products create a favourable impression of a brand and 69% of consumers will happily pick up a promotional product if they deem it useful.
So get out there, find out what your core market loves and get your logo on it! It might just be the most effective piece of marketing you ever do.
When you want to drive traffic to your website, you’ll probably start focusing on digital marketing campaigns and techniques. However, there are alternative ways to increase website traffic and gain online exposure.
Branded merchandise is an effective way of boosting your online profile, as well as your offline visibility. With numerous innovative options, you can use branded merchandise to engage with new customers, increase website traffic and promote your business.
To find out how branded merchandise can boost your company and drive traffic to your website, try our top tips now…
The digital age has proven rich in opportunity for those who are sick of the rat race and yearn to start a small business of their very own. As we reach the 2020s, anyone with a WiFi connection can potentially become an entrepreneur. The digital world provides everything you need to find your audience, sell your products or services and grow your market. The only problem is that the same opportunities available to you are also available to your legions of competitors. When other businesses are snapping at your heels trying to poach your customers from you, and your customers know that they can afford to be fickle, building a brand that resonates with your target audience is arguably more important than ever.
Trade shows, exhibitions and other events are a great opportunity for you to make an impression with prospective customers and non-competing brands who could become valuable collaborators. But how do you make that perfect first impression? By using branded promotional products! These can help to build brand awareness and lay the foundations of brand loyalty. According to a 2017 PPAI survey, 83% of consumers are more likely to do business with a brand as a result of receiving products. But what makes these promotional goods so effective? Let’s take a look at some of the reasons why your business should be using promotional products.
Marketing your business with Promotional Products can benefit your business in a variety of ways. They can increase brand loyalty and awareness, enhance customer engagement levels and help you drive your business forward.
Promotional products come in all kinds of forms and can include everything from pens and other forms of stationery to power packs, t-shirts and many more. Read on to find out how to make promotional products work for you and get the results that you desire.
These days, there’s a tech gift solution to suit just about every corporate image. That’s far from the only reason why you should choose promotional tech gifts though.
The market for promotional and branded products and gifts is certainly changing at the moment. If you want to keep up, you need to understand which tech gifts are popular right now and use them to your own company’s advantage. Luckily for you, we have plenty of appropriate solutions and you can read our guide why choose promotional tech gifts below.
When it comes to deciding where to spend your marketing budget, there are many factors to take into consideration. Traditional media such as newspapers, magazines and radio/TV advertising are not always as easy to monitor results and digital media, unless done properly, can become fragmented.
In fact, it can be a full time job just trying to keep on top of your marketing. Where do you start and what should be your priorities and how do you use Promotional Products Effectively in 2019, More importantly, where will you get the best return on your investment?
Promotional products are an important element of marketing that needs to be factored into your marketing strategy and plan. The art is knowing which promotional products to use, when to use them and how. But where do you start?
Before you embark on ordering promotional products for your business, you first need to establish what it is that you are trying to achieve. Important particulars like the audience you are trying to reach, your methods of distribution and the message that you are trying to communicate all need to be factored into your plan. You need to avoid impulse decisions that will leave you with lots of merchandise that you aren’t going to be able to use or that has no purpose.
This is a decision that is going to be based on your business and what you are trying to achieve. Perhaps you want to reward customer loyalty or maybe you want to incentivise new customers. If you are exhibiting at an event then you may want a reason for people to come to your stand and promotional products are a great way to engage with them. Perhaps you are looking for a way to reward customers over the festive period with something that can be used all year round and not only gives them something but also acts as marketing for your business.
There is so much choice when it comes to merchandise. As well as the sheer volume of products you can choose including pens, mugs, USB sticks, bags and clothing, there are also a number of styles, sizes and other options. Clothing can include sweatshirts, t-shirts, jackets, hats, baseball caps, fleeces, aprons, armbands and so much more. In fact, according to the ,Promotional Products Association international (PPAI) 2017 survey wearables account for 35.8% of promotional products survey.
Some businesses use promotional products as their staff uniform while others like to have merchandise to give to customers or potential clients.
What do people Like from Merchandise
When considering your promotional merchandise, it is important to question what people will use and what they are looking for. The top reasons that people keep promotional products include whether they are fun, functional and trendy.
In order for you to provide value to your customers it is necessary to understand the audience. Who are they, what do they do, what do they like etc.? If you have a good ideal of your audience habits and behaviours, it is easier to reward them with merchandise that they will find useful. Business executives, for example, will make use of USB sticks, good quality pens and umbrellas. The more value and functionality you offer your customers, the more likely they are to use and retain your products.
How do brand your products ?
Choosing which products to purchase is one decision. The next step is to choose how you will brand your products. You could spend a lot of time and research just deciding on this alone. Again, it is important to look at your audience and how your products will be used. Creating the right image and ensuring that people will be happy to be seen with your products is important.
Company colours – keeping the products in your company colours can increase recognition but only if those colours work with the products
• Company logo – the perfect opportunity to increase brand awareness
• The detail – will you include a slogan, your website address, telephone number, store location or a specific message?
• Size and quality
• Amount – how many products will you order. This will largely depend on who they are for and your budget.
Target audience, budget, purpose of the products and whether there are any variables that are likely to change in the future will dictate what you order and how many. If you are likely to have a rebrand 12 months down the line or change your website or physical address, you may want to consider how much and what you order. You don’t want to be left with lots of irrelevant merchandise.
MAXIMISING THE BENEFITS OF CROSS PROMOTION
When your products arrive and you find yourself eager to share them with everyone the good news is that you can. The various social media outlets mean that you can share them with your followers.
In fact, there are many cross-promotional benefits like organising giveaways (within the restrictions of Facebook rules) or simply sharing how people can get their hands on them. Use all of the platforms available to you to cross promote and increase your brand awareness.
Do they influence people?
If you are still on the fence about promotional products and wondering if they are worth investing in or if you can you use them effectively in 2019 then there is much research to support the case.
According to the 2017 PPAI survey, 79% of people researched a brand and 83% are more likely to do business with the brand as a result of receiving products. If you are looking for an edge over your competitors, it is the small things that can sometimes make a big difference. The more exposure you give to your brand, the more impact it will have.
While there is so much for business to consider, promotional products have a key place in the marketing mix and can be a very effective investment if executed properly.
If you would like to discuss your options and would like some benefit and advice then we are more than happy to help.
The world of marketing has been massively impacted by branding merchandise and promotional products in recent years. Although this isn’t a brand new development, it’s something more of us are becoming aware of than ever before. But in truth, there’s a long history behind the development and evolution of branded merchandise as a core aspect of marketing strategy.
Marketing is a huge industry nowadays and it can still all seem a little mysterious when you’re looking at it from the outside. However, it’s not too difficult to break down and understand. We’re all impacted by marketing campaigns and we’re targeted in increasingly complicated ways. It’s all very interesting and branded merchandise and promotional products certainly play their part in all that. We’re now going to delve into the evolution of branded merchandise and look at where it’s heading next.
Here are We Brand 4 You’s Top Exhibition Tips, Whether this is your first exhibition or you have exhibited many times before, you obviously want to maximise on the potential of your investment and get the best out of it but how? How can you get the maximise the success of your exhibition stand and ensure that it stands out among the many other exhibitors who are all trying to achieve the same?
Make sure that you choose the right exhibition
If you are considering an exhibition then it is wise to carry out a little research first. If it is an exhibition that you have attended before and you know that it is busy, accessible and well laid out then you already have a good head start.