We’ve all heard stories of businesses offering poor customer service: promises made and broken, being unable to get someone to answer the phone when you have a query…or even worse, those automated answering services, press one for….You just want to talk to someone NOW!

Let’s be honest, customer service is notoriously poor in my industry. Time and time again, businesses get a poor deal and are let down. For me, it’s simply not good enough and customers deserve more; they deserve a great experience.

 

 

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If you’re a business, marketing department or entrepreneur, you’ll know that one of the best methods for advertising your services to potential new customers is with promotional products. However, that’s the easy part…. the difficult part is to choosing the right promotional products to achieve your marketing goals – hence this guide.
As a guide to promotional products, here’s a few key requirements that should be considered to help you decide what the ‘best fit’ is for you.

 

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Promotional Giveaways are a tried and tested method of promoting your brand or business and really help develop great customer loyalty and new lead generation. Giving away a printed notepad and pen at a conference, or a promotional USB with your presentation on is a  fantastic way to keep your company in the briefcase or pocket of every delegate as once is got there data on who is going to lose it.

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Brand loyalty is one of the hardest things that any company has to achieve in order to reach success. This is because of two simple factors: the customers are moody, and the competition is harsh. The market is a real battlefield, and in order to win, any company needs to understand the concept of fidelity and how to apply it as a communication technique.

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