Today We Brand 4 You will look at the benefits of promotional pens
Today’s businesses find themselves with an increasingly fragmented choice of marketing options including printed media like newspapers and magazines, radio, TV, social media, SEO and many more traditional and digital options. The key is to invest in the most cost-effective options and to select the right platforms for your message.
Building brand awareness and reaching the right audience with your message is often a quandary for many businesses. Where do you spend your marketing budget and how much do you spend? How often do you advertise and where? Like John Wannamaker once said; “Half the money I spend on advertising is wasted, the trouble is I don’t know which half.”
Promotional merchandise is a popular choice with marketers and has many benefits. There are many options to choose from when it comes to branded goods including clothing, promotional mugs, USB sticks, umbrellas and the good old favourite, promotional pens and writing instruments now let’s take a look at why this long-standing staple is such a good investment for businesses.