Today’s businesses find themselves with an increasingly fragmented choice of marketing options including printed media like newspapers and magazines, radio, TV, social media, SEO and many more traditional and digital options. The key is to invest in the most cost-effective options and to select the right platforms for your message.
Building brand awareness and reaching the right audience with your message is often a quandary for many businesses. Where do you spend your marketing budget and how much do you spend? How often do you advertise and where? Like John Wannamaker once said; “Half the money I spend on advertising is wasted, the trouble is I don’t know which half.”
Promotional merchandise is a popular choice with marketers and has many benefits. There are many options to choose from when it comes to branded goods including clothing, promotional mugs, USB sticks, umbrellas and the good old favourite, the promotional pen. Let’s take a look at why this long-standing staple is such a good investment for businesses.
Promotional products companies supply branded merchandise to companies and organisations from a wide range of industry sectors, including private companies and not-for-profit brands. Promotional merchandise serves a range of purposes and can boost brand engagement, drive sales and improve business-to-business relationships. No matter which industry you operate in, branded products can be incredibly advantageous. What’s more is that there are all sorts of items that you can add your logos, slogans and images to. Read on to learn much more about the value of the promotional product and the work done by the companies that design and manufacture them.