When it comes to deciding where to spend your marketing budget, there are many factors to take into consideration. Traditional media such as newspapers, magazines and radio/TV advertising are not always as easy to monitor results and digital media, unless done properly, can become fragmented. In fact, it can be a full time job just trying to keep on top of your marketing. Where do you start and what should be your priorities? More importantly, where will you get the best return on your investment?
Promotional products are an important element of marketing that needs to be factored into your marketing strategy and plan. The art is knowing which promotional products to use, when to use them and how. But where do you start?