Marketing is something that every business needs.
There are hundreds if not thousands of marketing strategies that you can use to promote your products and services. There is traditional marketing and digital marketing, organic and paid. From all these strategies, promotional products seem to be one of the most effective ways to promote your business. Whether it’s printing your branding on a t-shirt or distributing useful corporate stationery there are lots of ideas that you can use to your advantage to raise awareness of your business. That being said, there are certain products that perform better than others and it all depends on what message you would like to convey and to who.
Today’s businesses find themselves with an increasingly fragmented choice of marketing options including printed media like newspapers and magazines, radio, TV, social media, SEO and many more traditional and digital options. The key is to invest in the most cost-effective options and to select the right platforms for your message.
Building brand awareness and reaching the right audience with your message is often a quandary for many businesses. Where do you spend your marketing budget and how much do you spend? How often do you advertise and where? Like John Wannamaker once said; “Half the money I spend on advertising is wasted, the trouble is I don’t know which half.”
Promotional merchandise is a popular choice with marketers and has many benefits. There are many options to choose from when it comes to branded goods including clothing, promotional mugs, USB sticks, umbrellas and the good old favourite, the promotional pen. Let’s take a look at why this long-standing staple is such a good investment for businesses.