The world of marketing has been massively impacted by branding merchandise and promotional products in recent years. Although this isn’t a brand new development, it’s something more of us are becoming aware of than ever before. But in truth, there’s a long history behind the development and evolution of branded merchandise as a core aspect of marketing strategy.
Marketing is a huge industry nowadays and it can still all seem a little mysterious when you’re looking at it from the outside. However, it’s not too difficult to break down and understand. We’re all impacted by marketing campaigns and we’re targeted in increasingly complicated ways. It’s all very interesting and branded merchandise and promotional products certainly play their part in all that. We’re now going to delve into the evolution of branded merchandise and look at where it’s heading next.
When it comes to deciding where to spend your marketing budget, there are many factors to take into consideration. Traditional media such as newspapers, magazines and radio/TV advertising are not always as easy to monitor results and digital media, unless done properly, can become fragmented. In fact, it can be a full time job just trying to keep on top of your marketing. Where do you start and what should be your priorities? More importantly, where will you get the best return on your investment?
Promotional products are an important element of marketing that needs to be factored into your marketing strategy and plan. The art is knowing which promotional products to use, when to use them and how. But where do you start?
There are hundreds if not thousands of marketing strategies that you can use to promote your products and services. There is traditional marketing and digital marketing, organic and paid. From all these strategies, promotional products seem to be one of the most effective ways to promote your business. Whether it’s printing your branding on a t-shirt or distributing useful corporate stationery there are lots of ideas that you can use to your advantage to raise awareness of your business. That being said, there are certain products that perform better than others and it all depends on what message you would like to convey and to who.
Promotional products companies supply branded merchandise to companies and organisations from a wide range of industry sectors, including private companies and not-for-profit brands. Promotional merchandise serves a range of purposes and can boost brand engagement, drive sales and improve business-to-business relationships. No matter which industry you operate in, branded products can be incredibly advantageous. What’s more is that there are all sorts of items that you can add your logos, slogans and images to. Read on to learn much more about the value of the promotional product and the work done by the companies that design and manufacture them.
We’ve all heard stories of businesses offering poor customer service: promises made and broken, being unable to get someone to answer the phone when you have a query…or even worse, those automated answering services, press one for….You just want to talk to someone NOW!
Let’s be honest, customer service is notoriously poor in my industry. Time and time again, businesses get a poor deal and are let down. For me, it’s simply not good enough and customers deserve more; they deserve a great experience.