Whether you want to increase your brand recognition or generate more leads and sales, promotional products are great branding tools for your business. They are an effective strategy, no matter what industry you are working in. Why effective? Because even with a small, low-cost branded product, you can make a significant difference for your existing and potential customers. The power of a branded pen or backpack lies in generating customer loyalty, so it is a crucial part of the company’s business strategy.
If you are contemplating how to make your business stand out among your competitors, implementing a promotional product strategy can boost your business identity and drive traffic to your website (or store). The main goal of using branded promotional products is to attract more customers and create a better brand appeal. It is not enough to know the statistics and benefits of using promotional products – you have to understand the psychology behind the power of a free product and what are the most effective strategies for specific industries if you want to reach a satisfying number of new leads.
When you want to drive traffic to your website, you’ll probably start focusing on digital marketing campaigns and techniques. However, there are alternative ways to increase website traffic and gain online exposure.
Branded merchandise is an effective way of boosting your online profile, as well as your offline visibility. With numerous innovative options, you can use branded merchandise to engage with new customers, increase website traffic and promote your business.
To find out how branded merchandise can boost your company and drive traffic to your website, try our top tips now…
The digital age has proven rich in opportunity for those who are sick of the rat race and yearn to start a small business of their very own. As we reach the 2020s, anyone with a WiFi connection can potentially become an entrepreneur. The digital world provides everything you need to find your audience, sell your products or services and grow your market. The only problem is that the same opportunities available to you are also available to your legions of competitors. When other businesses are snapping at your heels trying to poach your customers from you, and your customers know that they can afford to be fickle, building a brand that resonates with your target audience is arguably more important than ever.
Trade shows, exhibitions and other events are a great opportunity for you to make an impression with prospective customers and non-competing brands who could become valuable collaborators. But how do you make that perfect first impression? By using branded promotional products! These can help to build brand awareness and lay the foundations of brand loyalty. According to a 2017 PPAI survey, 83% of consumers are more likely to do business with a brand as a result of receiving products. But what makes these promotional goods so effective? Let’s take a look at some of the reasons why your business should be using promotional products.
The world of marketing has been massively impacted by branding merchandise and promotional products in recent years. Although this isn’t a brand new development, it’s something more of us are becoming aware of than ever before. But in truth, there’s a long history behind the development and evolution of branded merchandise as a core aspect of marketing strategy.
Marketing is a huge industry nowadays and it can still all seem a little mysterious when you’re looking at it from the outside. However, it’s not too difficult to break down and understand. We’re all impacted by marketing campaigns and we’re targeted in increasingly complicated ways. It’s all very interesting and branded merchandise and promotional products certainly play their part in all that. We’re now going to delve into the evolution of branded merchandise and look at where it’s heading next.
There are hundreds if not thousands of marketing strategies that you can use to promote your products and services. There is traditional marketing and digital marketing, organic and paid. From all these strategies, promotional products seem to be one of the most effective ways to promote your business.
Whether printing your branding on a t-shirt or distributing useful corporate stationery there are lots of ideas that you can use to your advantage to raise awareness of your business.
There are certain products that perform better than others and it all depends on what message you would like to convey and to who.
Promotional products distributors supply branded merchandise to companies and organisations from a wide range of industry sectors, including private companies and not-for-profit brands.
Promotional merchandise serves a range of purposes and can boost brand engagement, drive sales and improve business-to-business relationships.
No matter which industry you operate in, branded products can be incredibly advantageous. What’s more is that there are all sorts of items that you can add your logos, slogans and images to. Read on to learn much more about the value of the promotional product and the work done by the companies that design and manufacture them.
We’ve all heard stories of businesses offering poor customer service: promises made and broken, being unable to get someone to answer the phone when you have a query…or even worse, those automated answering services, press one for….You just want to talk to someone NOW!
Let’s be honest, Customer Service in the Promotional Merchandise Industry is notoriously poor in our industry. Time and time again, businesses get a poor deal and are let down. For me, it’s simply not good enough and customers deserve more; they deserve a great experience.