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When you want to drive traffic to your website, you’ll probably start focusing on digital marketing campaigns and techniques. However, there are alternative ways to increase website traffic and gain online exposure. 

Branded merchandise is an effective way of boosting your online profile, as well as your offline visibility. With numerous innovative options, you can use branded merchandise to engage with new customers, increase website traffic and promote your business.

Can using branded merchandise help drive traffic to your website ? Promotional Products can boost your company and drive traffic to your website, try our top tips now…

Can using Branded merchandise help drive traffic to your website

 

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The digital age has proven rich in opportunity for those who are sick of the rat race and yearn to start a small business of their very own. As we reach the 2020s, anyone with a WiFi connection can potentially become an entrepreneur. The digital world provides everything you need to find your audience, sell your products or services and grow your market. The only problem is that the same opportunities available to you are also available to your legions of competitors. When other businesses are snapping at your heels trying to poach your customers from you, and your customers know that they can afford to be fickle, building a brand that resonates with your target audience is arguably more important than ever.

Why Small Businesses Should use Promotional Products 1
Why Small Businesses Should use Promotional Products

 

Trade shows, exhibitions and other events are a great opportunity for you to make an impression with prospective customers and non-competing brands who could become valuable collaborators. But how do you make that perfect first impression? By using branded promotional products! These can help to build brand awareness and lay the foundations of brand loyalty. According to a 2017 PPAI survey, 83% of consumers are more likely to do business with a brand as a result of receiving products.

But what makes these promotional goods so effective? Let’s take a look at some of the reasons why your business should be using promotional products.

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Promotional products distributors supply branded merchandise to companies and organisations from a wide range of industry sectors, including private companies and not-for-profit brands.

Promotional merchandise serves a range of purposes and can boost brand engagement, drive sales and improve business-to-business relationships.

No matter which industry you operate in, branded products can be incredibly advantageous. What’s more is that there are all sorts of items that you can add your logos, slogans and images to. Read on to learn much more about the value of the promotional product and the work done by the companies that design and manufacture them.

Promotional products

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We’ve all heard stories of businesses offering poor customer service: promises made and broken, being unable to get someone to answer the phone when you have a query…or even worse, those automated answering services, press one for….You just want to talk to someone NOW!

Let’s be honest, Customer Service in the Promotional Merchandise Industry is notoriously poor in our industry. Time and time again, businesses get a poor deal and are let down. For me, it’s simply not good enough and customers deserve more; they deserve a great experience.

 

Customer Service in the Promotional merchandise Industry

 

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