Marketing your business with Promotional Products can benefit your business in a variety of ways. They can increase brand loyalty and awareness, enhance customer engagement levels and help you drive your business forward.
Promotional products come in all kinds of forms and can include everything from pens and other forms of stationery to power packs, t-shirts and many more. Read on to find out how to make promotional products work for you and get the results that you desire.
The effectiveness of promotional products
Not everyone who uses promotional products to create exposure and engagement for their business does it right. Nonetheless, it’s said that businesses in the US spend almost $20 billion each year on promotional items. If promotional products did not work, they simply wouldn’t be used by so many businesses of so many sizes, from such a wide range of industries.
What’s more is that everyone loves receiving goods for free, and by providing your customers and clients with gifts, you can boost your reputation and make your brand appear generous and caring.
Boost engagement and awareness
Promotional goods that you can opt for include products that can be used when people are out and about such as umbrellas, notebooks, and phone cases, wearable goods such as t-shirts and caps, stationery items and modern digital devices like power packs, flash drives and many more.
Promotional items allow you to thank your customers for doing business with you, encourage them to do business with you in the future and to show your appreciation to your staff.
Many companies decide to include their contact details on promotional items so people can easily get in touch with them without having to look up their phone number or e-mail address.
Careful planning required
Before you embark on a promotional product marketing strategy, it’s wise to think about what you can afford, which products are suitable for your business and what you want to achieve from your actions.
Some companies use promotional goods to increase traffic to their website or get more enquiries, whilst others use them to drive sales and build loyalty.
If you do need help with planning the right strategy to make your budget go further, you can work with a promotional products specialist to help you get the right results and avoid wasting money.
Choose the right goods
It’s vital to opt for products that will appeal to your target audience, so opt for goods that they will use that will add value to their lives. The more your customers use your products, the greater your brand’s presence in their lives will be. Your brand will be constantly visible to them and you will be rarely out of their thoughts.
You also need to think carefully about how you will get your products out to your customers. Will you send them through the post or will you hand them out in person, perhaps in your shop, at trade shows or exhibitions? How much can you afford to spend on distributing your products?
A promotional products expert can help you make the right decision for your needs and budget. Research carried out by the British Promotional Merchandise Association found that 79% of people consider doing business with a company that has provided them with promotional items.
Distinctive, high-quality products
Don’t opt for the cheapest promotional products that you can find, as this can do more harm than good and result in your company being seen in a negative light. With so many companies and organisations sending out promotional products, it’s important to stand out from the crowd if you do wish to win the attention of customers and clients.
Don’t order bigger quantities than you actually need, but make sure you are purchasing enough to meet your needs and drive exposure.
It can be wise to start off by purchasing promotional goods for your in-house staff to see which ones they like and get the most use out of. This will help you make more informed decisions when you purchase items for customers and other businesses.
Impress new and existing customers
Don’t focus all your efforts on attracting new customers, as it’s incredibly important to keep existing ones onside rather than taking them for granted.
If your competitors start sending them exciting and distinctive goods whilst you are not, you may risk losing them to your rivals.
You can build rapport with a potential client by dropping off promotional products at their premises whilst convincing them to do business with you, or can even hand out goods when meeting up with an existing customer.
It’s not uncommon for companies to run competitions on social media where their followers can get the chance to win useful and valuable promotional goods. These competitions can also get people talking about your brand, your products and services to their friends, increasing exposure and helping you win over new customers.
Review your efforts
Once your strategy has been implemented, it’s important to take steps to measure its success. Have you seen an upturn in sales or enquiries? Have you received positive feedback? If so, you can regard your campaign as a success. It shouldn’t take too long for you to decide whether your efforts have paid off or if you need to do something differently.
If you’re not already using promotional items to maximise exposure and drive revenue, the time to act is now.
We would love your feedback and please get in touch with We Brand 4 You if you need any help with your next Marketing Campaign