Promotional products distributors supply branded merchandise to companies and organisations from a wide range of industry sectors, including private companies and not-for-profit brands.
Promotional merchandise serves a range of purposes and can boost brand engagement, drive sales and improve business-to-business relationships.
No matter which industry you operate in, branded products can be incredibly advantageous. What’s more is that there are all sorts of items that you can add your logos, slogans and images to. Read on to learn much more about the value of the promotional product and the work done by the companies that design and manufacture them.
Adding value to customers’ lives
Some promotional products companies have been in the business for decades, serving a host of companies and organisations and supplying products that make people’s lives easier and enhance relationships between brands and their customers. Promotional products can be used to promote specific products and services and can even come in the form of awards and prizes. The promotional products industry is worth billions of pounds.
The value of promotional products consultants
Promotional products companies can work as consultants and can liaise closely with their clients to design products that optimise the reputation of their brands. They can help companies increase traffic at trade shows, encourage other companies to do business with them, win new customers, retain existing ones and even assist with employee retention.
There are thousands of promotional products companies and suppliers in the industry. Some of the most popular promotional products over recent years include wearable technology, power packs and chargers, stationery, confectionery and more.
What works as a promotional product for one company won’t always be the right match for another, but an expert promotional merchandise consultant will work hard to ensure their clients are investing in the right items for their needs.
Key benefits of promotional products
Let’s take a look at some of the key reasons for using promotional products right now. One often overlooked reason for investing in promotional products is the fact that they are seen not only by the people that use them but their friends, colleagues and the visitors to business premises too, increasing visibility for your brand.
Proven by research
According to the Promotional Products International Association, the most prolific buyers of branded promo items include companies and organisations working in education, finance, healthcare, not-for-profit, construction, government, property and the automotive sector.
A 2014 study carried out by the organisation found that the top three reasons for purchasing promotional products included increasing brand recognition, product awareness and strengthening corporate identity. Other reasons included improving public relations and goodwill, sales and referrals generation and new product introduction.
Studies from the organisation also found that almost 7 out of 10 companies found that investing in promotional products was ‘mostly or always’ effective in helping them achieve their marketing targets.
If promotional products weren’t effective in helping companies meet their marketing aims, brands simply wouldn’t invest in them. Promotional products have continued to thrive and deliver results even since the advent of online advertising. Promotional merchandise aims to ensure your brand stands out from the competition and remains in your customers’ minds.
This is why it makes so much sense to provide existing and potential customers with items that they can derive value from on a daily basis. The more they use your products, the more they will be exposed to your brand, which increases the chances of them coming straight to you when they require the kind of products and services that you provide.
Boosting brand engagement
Figures from the PPAI also found that almost two-thirds of people remember the name and details of companies that provide them with promotional gifts. It’s a good idea to add your contact details to your promotional products so customers can easily get in touch with you whenever they have a query or wish to make a purchase. This is why promotional products often are seen as more useful and versatile versions of business cards.
Stationary is a popular choice for companies wishing to do business with other organisations due to the way it can sit on desks for hours each day, remaining a constant presence in people’s minds. Stationary can come in many forms, including not only pens and pencils but notebooks, rubbers pencil cases and much more. More and more of us are carrying out our duties away from the office, which is why it makes so much sense of invest in items like promotional USB chargers and power packs for your customers. These can help them stay connected whatever happens and add real value to their working lives and during their spare time.
Promotional gifts for employees
It’s vital that we don’t underestimate the value of promotional products for employees. Promotional items can be handed out as rewards for staying with the company and for achieving certain targets. Great employees are far more likely to remain with your company when they feel appreciated, and gifts can show them they that their efforts have not gone unnoticed. Such products can vastly improve workplace morale, which in turn boosts productivity.
Promotional items don’t always cost as much as you might think. Customers are likely to assume you spent much more than you actually did on promotional goods and are incredibly likely to appreciate your generosity. You can save money by purchasing promotional items in bulk and can even bundle multiple items together as part of a package to increase the wow factor.
Promotional clothing can also help you improve brand recognition. When people wear caps, t-shirts and other garments with your branding, they become a walking advertisement for your brand. It is important to invest in promotional products that are likely to appeal to your target audience. A promotional products consultant can help you identify who your demographic is and which products they are most likely to find useful, helping you avoid waste and making your budget go further.
The value of promotional gifts in the digital age
Discount codes are appreciated by many customers, but physical promotional items can feel more personal and be much more effective in increasing brand awareness. It’s likely that physical gifts will always be appreciated by customers of all kinds of companies and organisations. The physical item has seen a resurgence in popularity over recent years in spite of the advancements of the digital age. It seems people will always love to hold physical products in their hands – we only need to note the return of the vinyl record for evidence of this.
Achieve consistency with promotional products
All marketing strategies can be boosted by the inclusion of promotional products. Promotional gifts can optimise the brand experience and vastly improve loyalty. To ensure your promotional gifts help you achieve your targets, make sure your marketing message is consistent across your entire business, including not just your website but your social media pages and your branded products too. This can mean using the same fonts, logos and colour palettes and will help to ensure your brand is remembered by your audience. It also gives your brand a coherent, professional image.
Opt for useful gifts
It’s vital that you choose promotional gifts that are likely to be of use to people. If you hand out items that people are unlikely to use, chances are you’ll irritate would-be customers rather than win them over. What’s useful for some people may well be disposed of by others, but your promotional products consultant can help you select ones that will appeal to your demographic and are in some way relevant to your company.
There’s a whole world of useful promotional gifts to choose from, ranging from branded cups and mugs to ice scrapers for the car, torches, USB sticks, phone cases and so much more. It’s possible to add your branding to all kinds of goods.
Don’t dispose of your branded items
If you are handing out promotional gifts at an event and still have some products left over once proceedings come to a close, don’t simply throw them away. You could give them away in competitions to generate extra exposure for your brand or use them in a future marketing campaign.
Many small businesses have used promotional products to increase brand exposure considerably, and various companies have been able to turn around their fortunes around after a disappointing period but showing off their generosity with branded gifts.
Promotional products companies can help companies to strengthen their relationships with their customers substantially, providing them with branded goods made from high-quality materials that can be used time and time again.
If you are looking for new ways to promote your brand and need help with selecting the most suitable products for driving sales, retaining existing customers and winning new ones, it may well be time to get in touch with a promotional products company. The best promo gifts can help you make your budget go as far as possible and help you gain a considerable return on investment.
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