What are the top Buyers and Industries using promotional Products for there Business Promotion ?

Whether you want to increase your brand recognition or generate more leads and sales, promotional products are great branding tools for your business. Top buyers of promotional products know they are an effective strategy, no matter what industry you are working in. Why are they effective for business promotion? Because even with a small, low-cost branded product, you can make a significant difference for your existing and potential customers. The power of a branded pen or backpack lies in generating customer loyalty, so it is a crucial part of the company’s business strategy.

If you are contemplating how to make your business stand out among your competitors, implementing a promotional product strategy can boost your business identity and drive traffic to your website (or store). The main goal of using branded promotional products is to attract more customers and create a better brand appeal. It is not enough to know the statistics and benefits of using promotional products – you have to understand the psychology behind the power of a free product and what are the most effective strategies for specific industries if you want to reach a satisfying number of new leads.


Top Buyers and Industries using Promotional Products For Business Promotion 1

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Everyone loves Promotional Pens

Everyone loves promotional pens Despite having nearly hundreds of pens at home, people simply love to bring one more home. Especially if they got it as a free promotional gift.

According to the British Promotional Merchandise Association (BPMA), around 32% of companies and professional companies are using promotional merchandise as a tradeshow giveaway. More than 90% of them will buy promotional pens to promote their brand.

Even though we are living in the age dominated by technological wonders, pen and paper are still an effective way of keeping up with plans, writing a diary of putting inspirational messages on mirrors and boards. The power of paper and pen lies in their physical presence. They are more real, which means they are harder to forget, unlike zeros and ones of the digital world

Why everyone loves promotional Pens

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Insane Facts about Promotional Products

If you run your own business, it’s likely that you know a thing or two about promotional products. Here are 5 Insane Facts about Promotional Products that help harness their maximum marketing potential and how to make them pay great dividends for your brand.

Promotional Gifts can help you to make a splash at a trade show, show an important client how much you care or give a valued employee a classy send-off when they leave or retire. Yet, there are many who eschew promotional products or have yet to be convinced of their real value.

If you’re one of these people, maybe you want to direct some of these insane facts about promotional products towards your eyeballs…



Promotional Rubiks Cubes

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When you want to drive traffic to your website, you’ll probably start focusing on digital marketing campaigns and techniques. However, there are alternative ways to increase website traffic and gain online exposure. 

Branded merchandise is an effective way of boosting your online profile, as well as your offline visibility. With numerous innovative options, you can use branded merchandise to engage with new customers, increase website traffic and promote your business.

Can using branded merchandise help drive traffic to your website ? Promotional Products can boost your company and drive traffic to your website, try our top tips now…

Can using Branded merchandise help drive traffic to your website


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The digital age has proven rich in opportunity for those who are sick of the rat race and yearn to start a small business of their very own. As we reach the 2020s, anyone with a WiFi connection can potentially become an entrepreneur. The digital world provides everything you need to find your audience, sell your products or services and grow your market. The only problem is that the same opportunities available to you are also available to your legions of competitors. When other businesses are snapping at your heels trying to poach your customers from you, and your customers know that they can afford to be fickle, building a brand that resonates with your target audience is arguably more important than ever.

Why Small Businesses Should use Promotional Products 2
Why Small Businesses Should use Promotional Products


Trade shows, exhibitions and other events are a great opportunity for you to make an impression with prospective customers and non-competing brands who could become valuable collaborators. But how do you make that perfect first impression? By using branded promotional products! These can help to build brand awareness and lay the foundations of brand loyalty. According to a 2017 PPAI survey, 83% of consumers are more likely to do business with a brand as a result of receiving products.

But what makes these promotional goods so effective? Let’s take a look at some of the reasons why your business should be using promotional products.

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