When you want to drive traffic to your website, you’ll probably start focusing on digital marketing campaigns and techniques. However, there are alternative ways to increase website traffic and gain online exposure.
Branded merchandise is an effective way of boosting your online profile, as well as your offline visibility. With numerous innovative options, you can use branded merchandise to engage with new customers, increase website traffic and promote your business.
To find out how branded merchandise can boost your company and drive traffic to your website, try our top tips now…
- Include your URL
Your URL should be clearly visible on every piece of branded merchandise you distribute. If you want to increase your traffic, you’ll only be able to do this when your URL is clearly displayed.
When you’re designing branded merchandise, it’s important to consider the placement of your URL. As the most important element, it should have pole position. Furthermore, you’ll need to ensure your URL is readable and easy to understand.
Many companies have lengthy URLs, which is fine when people are accessing your site directly from a search engine. When you’re using branded merchandise to increase traffic, however, you’ll need to ensure people can read and remember your URL.
Try including capital letters in your URL to ensure that people can understand it. If your URL is topqualitygolflessons.com, for example, try TopQualityGolfLessons.com instead. By capitalizing the letters, they’re easier to read, which makes your URL far more memorable.
- Use landing pages
When you’re using any type of marketing technique, it’s important to monitor and track results. This enables you to determine exactly which methods are generating the most traffic and helps you to plan future marketing campaigns.
When it comes to branded merchandise, you don’t have to rely on just one URL. By setting up numerous landing pages, you can assign a different URL to each item. When you analyse your website data and traffic sources, it will be easy to see which promotional items garnered the most traffic.
Even when you’re only distributing one promotional item, using different URLs can be advantageous. If you have a promotional giveaway in February and June, for example, use different URLs for each. This will help you to gauge the success of each campaign.
Remember – URLs don’t have to be boring or company-specific. People will remember URLs which are funny, topical and innovative. When you’re creating a landing page, be as original as possible and give people something to remember.
- Retain your customers
Promotional items and branded merchandise aren’t just effective ways of securing new business. When you include giveaways with purchases, you can retain your existing customers more easily and entice them into re-visiting your website.
When someone orders a product online, for example, you can include branded merchandise in their shipment. This will ensure the customer feels that they’re getting high value from the transaction and foster a sense of customer loyalty.
In doing so, you are targeting every element of the sales funnel and using branded merchandise to increase traffic from existing customers, as well as new purchasers.
- Increase your reach
Over 52% of consumers report they have a more positive view of a brand after receiving a promotional product from them. Similarly, over half of consumers report using branded merchandise on a daily basis.
This gives your business the ideal opportunity to promote your brand, products and services. Indeed, branded merchandise increases your reach by displaying your promotional material to the recipient, as well as anyone they come into contact with.
The type of promotional items you choose to give away can have a considerable impact on the amount of reach you can obtain. When you feature bags as your promotional item, for example, you’re giving people something which has a practical purpose and something which can be used on a daily basis, in any environment.
As well as delivering your brand message to the individual user repeatedly, you’re also increasing brand awareness amongst anyone they come into contact with. With this increased visibility, you can increase your reach and maximise your ROI.
- Provide direct access to your site
In addition to this, you can use branded merchandise to ensure your target market have easy access to your website. As well as including your brand name, logo and imagery, you can include digital innovations, such as QR codes, on your promotional items. This enables people to simply scan the code with a mobile device and be taken directly to your website site or landing page.
More people than ever use mobile devices to access the internet and mobile usage outstrips laptop or desktop usage in every demographic. No matter who your target audience is, chances are a significant proportion are using a mobile device to access your site.
When you make it easy for them to do so, they’re far more likely to engage with you online. Whilst a memorable URL or visible link is a great way to boost your traffic, featuring a scannable direct link encourages people to visit your website straight away.
Many people enjoy the novelty factor associated with promotional items and featuring QR codes taps into this enjoyment. For some users, a QR code will simply be an efficient way of accessing the information they need, whilst others will find it an innovative and fun way of engaging with your brand.
Using branded merchandise to boost your SEO
Search engine optimisation, or SEO, is all about making sure your webpages rank highly on search engine results pages (SERPs). When people Google something relevant to your business, you want your website to be the first result they see.
In order to increase your rankings, you may be focusing on purely digital efforts, such as on-page SEO and backlinking. Whilst these are important elements of an SEO strategy, it’s important to consider how branded merchandise and offline activity feeds into an SEO campaign too.
User behaviour can play a significant role in enhancing the credibility of your site, which is beneficial for SEO purposes. Furthermore, your domain authority will increase as you become a more well-known and trusted brand.
By increasing website traffic via the use of branded merchandise, you can become more credible, reputable and trustworthy in the online sphere. As a result, your offline marketing activities will enhance your SEO results and help you to get to the top of the rankings – and stay there.
Whether you’re a bricks and mortar business or an online-only company, branded merchandise should play an integral role in customer engagement. As well as using promotional items to intrigue, inform and interest potential consumers and clients, you can use branded merchandise to reward and recapture existing customers.
If you’re worried that branded merchandise is too low-tech, you needn’t be. There is an array of custom technology gifts that make fantastic promotional items, such as flash drives, charging mats, selfie sticks, power banks, pedometers and speakers. If you want to distribute innovative, original and useful gadgets, it’s easy to find the right type of branded merchandise for your business.
From pens, stress relievers and mobile phone cases to bags, business cards and sweets, there are a variety of promotional items which can reflect your brand, entertain your target demographic and successfully increase your website traffic.
With endless opportunities, you can showcase your company personality and your business with branded merchandise. To find out more, contact We Brand 4 You now on 01257 260372.